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As consumer electronic devices become more universal, newer modes of interaction between humans and devices as well as among several devices are beginning to determine how these devices evolve.
Key emerging paradigms in disruptive innovation demand optimal conflation of technologies that transform the dimensions by which value is measured. They also provide new business models and opportunities for other firms in the value chain. Technologies by themselves cannot be disruptive. It is the ability of visionary corporations to package them into novel user solutions that determine their disruptive potential. As consumer electronic devices become more universal, newer modes of interaction between humans and devices as well as among several devices are beginning to determine how these devices evolve.
New analysis from Frost & Sullivan (www.technicalinsights.frost.com), Disruptive Technologies in Consumer Electronics, finds that the display industry has witnessed significant growth, both technologically, as well as in terms of market volumes. While all displays were based mainly on cathode-ray tube (CRT) technology earlier, over the past few years liquid crystal display (LCD) and plasma displays have invaded the CRT space in a number of sectors.
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"An increase in the demand for digital information coupled with the need for portability of devices is one of the main drivers backing the race to develop new and innovative technologies in consumer electronics," notes Technical Insights Research Analyst Avanti Chitnis. "The display industry has witnessed significant growth, both technologically, as well as in terms of market volumes."
Organic light-emitting diodes, (OLEDs), flexible displays, three-dimensional (3D) displays, e-paper technologies, and pico projector displays have lifted growth prospects for the consumer electronics industry, and these technologies are expected to replace or augment current ones in the future.
With their better technology, energy efficiency, and superior viewing angle, OLEDs are steadily overrunning a market formerly dominated by LCDs.
"The maturation of the emerging paradigms of user interaction such as brain-computer interfaces, surface computing, and gesture-based controls could propel consumer electronics along a trajectory toward micro-devices that integrate into the everyday environment," iterates Technical Insights Industry Analyst Anil Vijayachandran. "Brain-computer interface devices have had a tremendous impact on the lives of the handicapped and could also be used by gamers around the world."
The brain-computer interface space is extremely young and characterized by hectic activity by the start-ups to establish partnerships and gain a foothold in the industry.
Tablet PCs and surface computers could soon make the keyboard and mouse obsolete and emerging tactile and gesture-based interface technologies could enable deeper, more complex, and more intuitive modes of interaction with the computer. Flexible electronics are poised to revolutionize the world of consumer electronics in the near future.
"Nanotechnology is also making headway into diverse fields and gradually changing the dynamics of the consumer electronics sector as well," observes Chitnis. "Miniaturization is a major factor triggering nanotechnology research and its subsequent application possibilities."
Augmented reality (AR) is on the brink of explosive growth. AR is said to be the next big thing after the Internet and there is a lot of work going on in this area. The market is already highly competitive with a number of startups entering this field. In conjunction with widespread computing environments, AR and flexible displays, and unlimited wireless bandwidth, cloud computing will enable users to integrate smart devices into every facet of life. Each of these devices will have access to virtually unlimited storage capacity and processing power.
"The nature of the consumer electronic mass-market demands products that exhibit absolute reliability and consistency of performance," says Vijayachandran. "Collaborations and partnerships are on the rise, mainly to accelerate commercialization of technologies, and allow pooling of resources and expertise as well as gain access to key market segments."
Disruptive Technologies in Consumer Electronics, a part of the Technical Insights subscription, provides an in-depth analysis of market drivers and restraints, industry structure, and competitive environment besides dealing with the challenges and issues faced by market participants. Further, this research service includes detailed technology analysis and industry trends evaluated following extensive interviews with market participants.
Technical Insights is an international technology analysis business that produces a variety of technical news alerts, newsletters, and research services.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit www.frost.com.
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