Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > Press > Earth(R) Takes Giant Step Forward in the Area of Sustainability

Abstract:
Celebrates 40th Anniversary of Earth Day with Introduction of New Biodegradable Outsole

Earth(R) Takes Giant Step Forward in the Area of Sustainability

Waltham, MA | Posted on March 16th, 2010

Long known within the footwear industry for its commitment to sustainable practices, Earth® today announces a major forward step in its product design with the introduction of a new biodegradable sole that will stretch across the breadth of its spring offerings.

In line with Earth's 'Good for You. Good for the Planet' philosophy, the Spring 2010 introduction of a new biodegradable sole coincides and honors the 40th anniversary of Earth Day, and also represents the latest in a long-line of sustainable innovation from Earth, Inc.:

* Spring'09 marked the debut of BIOFoam™ cushioning, a unique form-fitting footbed with memory properties that helps absorb shock, and is manufactured with 70% recycled content to help reduce excess disposal into landfills.
* Across its line, Earth employs water-based, rather than resin-based, adhesives. While many solvents are classified as volatile organic compounds, using water-based adhesives greatly reduces harmful environmental run-off during manufacturing.
* For the majority of its styles, Earth uses post-consumer recycled plastic bottles in the manufacture of both its quarter and footbed linings.
* Insole boards - protective inserts packed with shoes to ensure they retain form - are comprised of recycled milk cartons for all closed-toe shoes and boots.
* Shoe bags - used to protect upper materials during transit and changing temperatures - are manufactured from either abundantly available flax or PLA, a thermoplastic that is also biodegradable.
* Finally, box packaging - when used - is glue-free, designed from a one-piece construction, is comprised of 30% post-consumer recycled content, and is printed using soy-based inks. Season-over-season, Earth has increased its delivery of products that do not require traditional box packaging in the spirit of reducing boxes that are often discarded after use.

The new biodegradable sole (or EPA - Environmental Plastic Additive as it is known within scientific circles) is part of Earth, Inc.'s investment to technology transfer from industries beyond footwear. To date, the technology's emergence has come principally from the home household industry. Its adoption has been steadily increasing in the design of products such as coat hangers, shampoo containers, and beverage cups.

As it applies to Earth Footwear, the biodegradable sole will marry a natural biodegradable substance (starch) with a non-decomposable synthetic plastic. Using modern nanotechnology, the additive transforms the plastics used in Earth's outsoles into a biodegradable material. By applying the additive to a conventional outsole, the molecular structure or performance properties of the sole are not changed in any way. However, the decomposition texture is fundamentally altered so that once a shoe has matured through its consumer life cycle, and is disposed of, the decomposition process of the sole is hyper-accelerated. The end result is a byproduct that becomes an organic substance within landfill.

Beginning with Spring 2010, the new biodegradable sole will be found in every style across the Earth line. Similar to the presence of the BIOFoam™ logo on Earth styles with cushioning comprised of 70% recycled content, styles with the biodegradable sole will be denoted by distinctive artwork on the outsole. Online training for sales associates and an educational hangtag that calls out biodegradable features and benefits will also be part of the launch program.

Dave Aznavorian, Vice President, Marketing, Earth Footwear, comments, "Thinking about the 40th anniversary of Earth Day, we expected a lot out of ourselves given the enormity of the moment, our history as a sustainable leader in the footwear space, and our ongoing commitment to 'being different' and pushing boundaries."

Aznavorian continues, "Our new biodegradable sole is one of just many steps toward greater sustainability within our franchise. From a business perspective, it's exciting to introduce this into our line, and we're proud to apply this type of thinking and technology to our footwear. We hope that more consumers will like knowing that selecting a style from the Earth collection is now an even more socially and environmentally-responsible choice. We know we'll keep pushing ourselves to do even more, and we're excited anticipating what the 50th anniversary of Earth Day might bring."

####

For more information, please click here

Contacts:
Emily Sennesh
Tracy Paul & Company
(212) 741-5459

Copyright © PrNewswire

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Sirrus's Issued Patent Portfolio Continues To Accelerate July 18th, 2018

FEFU scientists reported on toxicity of carbon and silicon nanotubes and carbon nanofibers: Nanoparticles with a wide range of applying, including medicine, damage cells of microalgae Heterosigma akashivo badly. July 18th, 2018

In borophene, boundaries are no barrier: Rice U., Northwestern researchers make and test atom-thick boron's unique domains July 17th, 2018

Tuning into quantum: Scientists unlock signal frequency control of precision atom qubits July 16th, 2018

Products

NEI Corporation introduces UV-Protect Technology to NANOMYTE® Coating Line April 9th, 2018

STMicroelectronics Peps Up Booming Social-Fitness Scene with Smart Motion Sensors for Better Accuracy, Longer Battery Life, and Faster Time to Market January 2nd, 2017

Cutting-edge nanotechnologies are breaking into industries November 18th, 2016

STMicroelectronics’ Semiconductor Chips Contribute to Connected Toothbrush from Oral-B That Sees What You Don’t: Microcontroller and Accelerometer help brushers clean their teeth more effectively October 4th, 2016

Announcements

Sirrus's Issued Patent Portfolio Continues To Accelerate July 18th, 2018

FEFU scientists reported on toxicity of carbon and silicon nanotubes and carbon nanofibers: Nanoparticles with a wide range of applying, including medicine, damage cells of microalgae Heterosigma akashivo badly. July 18th, 2018

In borophene, boundaries are no barrier: Rice U., Northwestern researchers make and test atom-thick boron's unique domains July 17th, 2018

Tuning into quantum: Scientists unlock signal frequency control of precision atom qubits July 16th, 2018

Environment

FEFU scientists reported on toxicity of carbon and silicon nanotubes and carbon nanofibers: Nanoparticles with a wide range of applying, including medicine, damage cells of microalgae Heterosigma akashivo badly. July 18th, 2018

Nanomaterials could mean more algae outbreaks for wetlands, waterways: High tech metal particles may inadvertently take a toll on aquatic life June 26th, 2018

Squeezing light at the nanoscale: Ultra-confined light could detect harmful molecules June 17th, 2018

A nanotech sensor that turns molecular fingerprints into bar codes June 7th, 2018

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project