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Home > Press > Element 21's Zeroloft Insulation to be Launched by CamelBak in Their Water Bottle at Outdoor Retailer Show 2010

Abstract:
Element 21 and CamelBak Products to Work Towards Integrating Additional Products With Zeroloft Aspen Aerogels(TM)

Element 21's Zeroloft Insulation to be Launched by CamelBak in Their Water Bottle at Outdoor Retailer Show 2010

Toronto | Posted on January 20th, 2010

Element 21 Golf Company (OTCBB:ETGF) ("Element 21"), the leader in applications of high tech materials in the sports industry, announced today that CamelBak (www.camelbak.com), a leading manufacturer of insulated water bottles and hydration packs, will unveil Zeroloft Aspen Aerogels(TM) insulated water bottle line at the Outdoor Retailer Winter Market Show 2010 (www.outdoorretailer.com/winter_market/) held at the Salt Palace Convention Center, Salt Lake City, Utah, from January 21, 2010 through January 24, 2010. CamelBak will provide an ongoing demonstration of the benefits of products using Zeroloft, highlighting its best-ever performance from this class of water bottles.

Commenting on the debut, Dr. Nataliya Hearn, Chairman, President and CEO of Element 21, stated, "CamelBak is a leading outdoor water bottle and military hydration systems. We are pleased to take part in the premium insulated water bottle launch at the 2010 Outdoor Retailer Winter Show... The launch is usually followed by an increased attention from the Outdoors Industry as well as new contacts from apparel, footwear and outdoor product companies visiting the show. We will work with CamelBak towards integrating Zeroloft insulation into more products within the markets serviced by the company."

Forward-Looking Statements

Certain statements in this press release may constitute "forward looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

####

About Element 21
Element 21 is the leader in applications of high tech materials in the sports industry including advanced Scandium Alloy golf products and biofiber fishing equipment. Element 21's premier products are golf clubs (www.e21golf.com) and fishing poles made out of Scandium and biofiber materials, which are lighter and stronger than Titanium, Graphite and Steel. Element 21's golf clubs have been used by renowned golf pros, such as the winner of the FedEx Cup in 2008.

Element 21 has developed award-winning fishing products (www.e21fishing.com). Element 21's Carrot Stix(TM) represents the latest in cutting-edge technology, using a newly developed proprietary method of integrating nano level cellulose biofibers into the rod. The fishing products recently were recognized as the "BEST OF SHOW" in the 2007 and 2008 ICAST shows, the world's largest sports fishing show.

About CamelBak

CamelBak Products LLC (www.camelbak.com) is a privately held company with headquarters in Petaluma, California, and is the leading manufacturer of outdoor products, insulated BPA free water bottles, hands free hydration packs, and a range of outdoor and products designed and used by military forces worldwide.

About Zeroloft

Zeroloft www.zeroloft.com is in the business of manufacturing proprietary new nanotechnology based materials and composites for consumer products for energy conservation, recycling, and home green energy solution. Zeroloft Aspen Aerogels(TM) is manufactured with nanoporous aerogel, material that holds 15 world records in the Guinness Book of World Records, and proven to have better insulation capacity by factor of 2 to 12 times over any existing insulation materials.

(Independent data at zeroloft.com/media/Aerogel_thermal_insulation.pdf)


For more information, please click here

Contacts:
Legend Securities, Inc.
John M. Columbia
718-233-2677
Fax: 888-586-6515


Acorn Management Partners, LLC
Investor Relations:
John R. Exley, III
866-491-3739
678-368-4002

www.acornmanagementpartners.com

Element 21 Sports Company
1-888-365-2121 ext 106

www.e21Sports.com

Media / Marketing:
Nigel DaCosta
1-416-362-2121 ext. 104


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