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September 23rd, 2009
An industry-bankrolled PR company has attacked what it calls pseudoscience in EU legislation, as a years-long war between the defenders of enlightenment and the partisans of obscurantism comes to Brussels.
Grayling, the world's third largest public relations company, on Monday (21 September) launched 'ScienceMatters,' a campaign to promote "science-based policy-making." The group wants to take on bad science and what it describes as scaremongering about technology.
According to the ScienceMatters website, the group aims to ensure that "EU policy-making ... be based on sound scientific evidence. Its members believe that the growing trend of ignoring or mis-communicating on science does little to promote the interests of the consumer, the environment, and science itself."
Jessica Adkins, the campaign director and a lobbyist with Grayling, told EUobserver: "On a range of issues, from genetically modified organisms to nanotechnology to chemicals to pesticides to cosmetics, the issue is that science isn't really being taken into account by decision makers."
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