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Applied DNA Sciences, Inc. (OTC Bulletin Board: APDN), a provider of DNA-based security solutions, has developed sustainable, "green" and affordable layered security solutions for protecting packaging from counterfeiting, piracy and fraud.
At the Summit held by the Institute of Packaging Professionals (IOPP) in Chicago on May 19-20, APDN presented and met with packaging professionals from Fortune 500 companies and a range of contract manufacturers. APDN addressed the importance of a layered security approach that protects the entire supply chain. This approach requires a comprehensive plan that protects not only the packaging around the product, but the product itself.
Ken Goetze, Brand Protection Alliance (BPA) President stated, "Secure packaging is one of the best defenses against counterfeiting. Without secure packaging, brands and consumers are not protected from the potential risks associated with poorly controlled supply chains. Applied DNA Sciences and other BPA members provide the ultimate security tools required to assist the packaging professional."
Critical topics discussed at the Summit included how packaging professionals can get the most value for their packaging dollars, the importance of sustainable, new technology and how secure packaging can help to stimulate product sales and reinforce brand loyalty. Along with the need for green solutions comes the need for genuine products. "Better technology allows for cost efficient packaging solutions, and DNA is a perfect example of a sustainable, green, and affordable solution which is created from natural plant sources. This technology can be used to trace and audit the movement of goods from inception to packing, shipping and ultimately to the retail consumer," stated MeiLin Wan, APDN Director of Project Management.
SigNature® DNA markers are botanically-derived and have been applied in packaging materials, including but not limited to, a wide range of inks, coatings, laminates, adhesives and substrates.
Compared to other synthetically derived taggants, SigNature DNA offers a truly forensic, and highly stable, patented system that is compatible with conventional printing and manufacturing
At the meeting, APDN also discussed the economic impact and consequences of unsecured packaging. Every product category is at risk: from pharmaceuticals to toys, to clothing, to electronics and even the product warranties and manuals supplied with the counterfeit product. The ability for consumers to distinguish the difference between genuine and fake items is nearly impossible. Holograms, 2D barcodes and even RFIDs, are all vulnerable to sophisticated counterfeit operations, however, when these are layered with DNA, they cannot be copied.
Global counterfeiting is a growing problem, which poses significant health and safety concerns
for consumers, and creates significant financial, legal and intellectual property problems for
legitimate businesses worldwide. Government and law enforcement agencies are also affected
and need an indisputable evidentiary trail that can only be provided by DNA authentication.
For the drug and food industries, the combined US market for verification technologies in the
packaging industry was over $68 billion in 2006 and is forecasted to grow to $86 billion by 2012
• U.S. sales of anti-counterfeiting packaging technologies amounted to almost $34
billion in 2006 and is projected to reach $43 billion by 2012.
• U.S. sales of authentication packaging technologies amounted to almost $10 billion
in 2006 and is projected to grow to $17 billion by 2012.
• U.S. sales of track and trace packaging technologies amounted to $24 billion in 2006
and is projected to grow to $26 billion by 2012.
"Security measures are a necessary cost of doing business in a world over-run with counterfeits,
accounting for 7% to 10% of global trade. Sophisticated replication techniques have made counterfeiting and fraud a serious threat to every person on the planet. That is why DNA is so
compelling, because it can be used immediately to protect virtually any unsecured product in the
market,"continued MeiLin Wan.
The statements made by APDN may be forward-looking in nature and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K, filed on December 16, 2008 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.
About Applied DNA Sciences
APDN sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied. APDN also provides BioMaterial GenoTyping™ by detecting genomic DNA in natural materials to authenticate finished products. Both technologies protect brands and products in a wide range of industries and provide a forensic chain of evidence that can be used to prosecute perpetrators. To learn more, go to (www.adnas.com).
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INVESTOR CONTACT: Debbie Bailey, 631-444-8090, fax: 631-444-8848
MEDIA CONTACT: Janice Meraglia, 631-444-6293, fax: 631-444-8848
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