Nanotechnology Now







Heifer International

Wikipedia Affiliate Button


DHgate

Home > Press > Nanotech: To Know It Is Not Necessarily To Love It: Research shows cultural biases most impact opinion on nanotech

Abstract:
Public opinion surveys report that the small fraction of people who know about nanotechnology have a favorable view of it. This finding has led many to assume that the public at large will respond favorably to nanotechnology applications as popular awareness grows, education expands and commercialization increases.

Nanotech: To Know It Is Not Necessarily To Love It: Research shows cultural biases most impact opinion on nanotech

Washington, DC | Posted on December 8th, 2008

But the results of an experiment, conducted by the Cultural Cognition Project at Yale Law School in collaboration with the Project on Emerging Nanotechnologies (PEN) and published Dec. 7 on the Nature Nanotechnology Web site, do not support this "familiarity hypothesis."

The experiment found that how people react to information about nanotechnology depends on cultural predispositions. Exposed to balanced information, people with pro-commerce values tend to see the benefits of nanotechnology as outweighing any risks. However, people with egalitarian or communitarian values who are predisposed to blame commerce and industry for social inequities and environmental harm tend to see nanotechnology risks as outweighing benefits.

The study also found that people who have pro-commerce cultural values are more likely to know about nanotechnology than others. "Not surprisingly, people who are enthused by technology and believe it can be safe and beneficial tend to learn about new technologies before other people do," said Dan Kahan, Professor at Yale Law School and lead author of the Nature Nanotechnology article. "So while various opinion polls suggest that familiarity with nanotechnology leads people to believe it is safe, they have been confusing cause with effect."

The findings of the experiment highlight the need for any nanotechnology information and risk communication strategy to focus on message framing and to take an informed, multi-audience approach, according to PEN experts.

"The message matters. How information about nanotechnology is presented to the vast majority of the public who still know little about it can either make or break this technology," says David Rejeski, the director of PEN. "Scientists, the government and industry generally take a simplistic, 'just the facts' approach to communicating with the public about a new technology. But this research shows that diverse audiences and groups react to the same information very differently."

Because perfecting the science of nanotechnology risk communication is essential to society's realization of the full benefits of nanotechnology itself, PEN experts believe that every major funding initiative directed at the development of nanotechnology and the study of nanotechnology risks should include a risk-communication component.

"Without investment in understanding how to explain the potential risks, as well as the potential benefits, to the public, significant innovation could be stifled," Rejeski adds.

The study was conducted as part of a series of public opinion analyses being conducted jointly by the Cultural Cognition Project and the Project on Emerging Nanotechnologies. Previous experiments, which also examined the influence of emotion and the identity of information providers on public attitudes, can be found at www.nanotechproject.org/yale.

About Nanotechnology

Nanotechnology is the ability to measure, see, manipulate and manufacture things usually between 1 and 100 nanometers. A nanometer is one billionth of a meter; a human hair is roughly 100,000 nanometers wide. In 2007, the global market for goods incorporating nanotechnology totaled $147 billion. Lux Research projects that figure will grow to $3.1 trillion by 2015. 

####

About The Project on Emerging Nanotechnologies
The Project on Emerging Nanotechnologies is an initiative launched by the Woodrow Wilson International Center for Scholars and The Pew Charitable Trusts in 2005. It is dedicated to helping business, government and the public anticipate and manage possible health and environmental implications of nanotechnology.

For more information, please click here

Contacts:
Colin Finan
Phone: (202) 691-4321 (work)
(202) 841-5605 (cell)

Copyright © Woodrow Wilson International Center for Scholars

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

A first glimpse inside a macroscopic quantum state March 28th, 2015

DFG to Establish One Clinical Research Unit and Five Research Units: New Projects to Investigate Complications in Pregnancy, Particle Physics, Nanoparticles, Implants and Transport Planning / Approximately 13 Million Euros in Funding for an Initial Three-Year Period March 28th, 2015

Chemists make new silicon-based nanomaterials March 27th, 2015

UT Dallas engineers twist nanofibers to create structures tougher than bulletproof vests March 27th, 2015

Announcements

A first glimpse inside a macroscopic quantum state March 28th, 2015

DFG to Establish One Clinical Research Unit and Five Research Units: New Projects to Investigate Complications in Pregnancy, Particle Physics, Nanoparticles, Implants and Transport Planning / Approximately 13 Million Euros in Funding for an Initial Three-Year Period March 28th, 2015

Designer's toolkit for dynamic DNA nanomachines: Arm-waving nanorobot signals new flexibility in DNA origami March 27th, 2015

Using magnetic fields to understand high-temperature superconductivity: Los Alamos explores experimental path to potential 'next theory of superconductivity' March 27th, 2015

Safety-Nanoparticles/Risk management

NNI Publishes Workshop Report Assessing the Status of EHS Risk Science: Report examines progress three years after the release of the 2011 NNI EHS Research Strategy March 23rd, 2015

Are current water treatment methods sufficient to remove harmful engineered nanoparticle? March 10th, 2015

More study needed to clarify impact of cellulose nanocrystals on health: Few studies explore toxicity of cellulose nanocrystals March 10th, 2015

Colon + septic tank = unique, at times stinky, study: Researchers use lab-scale human colon and septic tank to study impact of copper nanoparticles on the environment March 2nd, 2015

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More










ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







© Copyright 1999-2015 7th Wave, Inc. All Rights Reserved PRIVACY POLICY :: CONTACT US :: STATS :: SITE MAP :: ADVERTISE