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Home > Press > Green Earth Technologies Selects Grey for Advertising and Public Relations Initiatives

Abstract:
Grey's Alliance and Gradient Divisions Bring Award-Winning Expertise & Experience to Green Consumer Goods Manufacturer

Green Earth Technologies Selects Grey for Advertising and Public Relations Initiatives

New York, NY | Posted on October 23rd, 2008

Green Earth Technologies (Pink Sheets: GETG.PK), a leading green consumer goods manufacturer, has selected Grey to support their advertising and public relations programs.

Alliance, Grey's branded entertainment and sports marketing agency, will manage the public relations, strategic partnerships, trade shows, events, sports marketing and influencer outreach for GET. Grey's boutique advertising arm, Gradient, will lead the creative efforts and media planning, including digital, print and television. The agency teams include members with extensive consumer product, automotive and environmental account experience.

GET produces G-Branded patent pending products that are made with American-grown base oils and the power of nanotechnology to provide superior performance. These "totally green" products combine domestically grown feed stocks with proprietary technologies molded around the four ideologies of being GREEN; biodegradable, renewable, recyclable and environment safe. GET's line of Ultimate Biodegradable products (ASTM Standard's highest available ranking) are diversified to cross multiple categories within several market segments, including automotive performance and appearance, outdoor power equipment, marine and lawn & garden.

"The team of Grey, Alliance and Gradient will play a vital role in helping us increase awareness of how GET products can enable consumers to help save the world without sacrificing performance. In this time of environmental uncertainty, we feel it is of the utmost importance to communicate to the public how easy it is to go green" said GET CEO Jeff Marshall. He added, "We selected Grey because of their strong automotive and environmental industry relationships, as well as their impeccable track-record of success in managing complex, national advertising and public relations campaigns. We are excited about having a team of world-class talent on board to help us spread our corporate messages."

Steve Hardwick, President of Grey New York, said, "We are delighted to partner with Green Earth Technologies, a company on the leading edge of the green revolution in providing consumers with environmentally-friendly, high-performance products and we look forward to our partnership as they grow into a global leader."

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About Green Earth Technologies, Inc.
Green Earth Technologies produces G-branded superior performing totally green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise... meaning, consumers can now "do their part" without having to give up performance or value: Save the Earth – Sacrifice Nothing. GET products are now available at Home Depot, Target, VIP, National Auto, Fred Meyer, participating ACE & True Value dealers, Redners, Trader Horns, The Andersons, Biggs, Bennett Auto, Frank’s Auto Supermarket and Amazon.com.

ABOUT GREY

Grey New York, led by Steve Hardwick, President, is the flagship and largest office of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Grey New York's blue-chip client roster includes many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly E*Trade and J.M. Smucker. The agency works for one-fifth of all Fortune 500 companies. Grey has won 20 Cannes Lions for its creativity in the past two years and been named "Agency of the Year" at the Euro Effies for the third straight year.

ABOUT GRADIENT

The Gradient Group is Grey Group’s life-style driven, full-service advertising agency, creating compelling brand messages for today’s engaged, media-savvy consumer. Gradient develops solutions for a broad range of companies, with an expertise in the youth, entertainment and luxury industries. Gradient prides themselves in integrating clients’ brands into the lifestyle of those audiences.

ABOUT ALLIANCE

Alliance is Grey Group’s branded entertainment and sports marketing agency, with offices based in New York, Los Angeles and Las Vegas. Alliance delivers creative, ROI-driven solutions via advance Hollywood and sports industry intelligence and experience, “first look” content and sponsorship opportunities, key industry relationships, and world-class talent. Alliance’s core services include celebrity/athlete retention and leveraging, sponsorship negotiation and activation, strategic partnerships, experiential, grassroots and retail marketing, original content creation, public relations and product placement. For more information visit www.alliance-agency.com

For more information, please click here

Contacts:
Grey Group
Owen Dougherty or Chris Brown, 212-546-2551

Copyright © Business Wire 2008

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