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Abstract:
Kicking Off Next Week, Leading Entrepreneurs, Researchers and Investors Convene to Discuss Trends

AlwaysOn GoingGreen 2008 Brings Together the Brightest in Green Technology

SAN FRANCISCO, CA | Posted on September 9th, 2008

AlwaysOn, the leading producer of world-class tradeshows and events, today provided a preview of next week's AlwaysOn GoingGreen, which runs September 15-17 at Cavallo Point in San Francisco. In its second year, more than seven hundred entrepreneurs, eminent researchers, venture capitalists and private-equity investors will come together to identify the most promising opportunities in the burgeoning greentech category.

"As investments continue to flourish in greentech, AlwaysOn is here to highlight the innovators who are driving its growth," said Tony Perkins, founder and editor of AlwaysOn. "We're thrilled to provide an open platform for these brilliant minds to debate and discuss the trends in 2009 and beyond."

AlwaysOn GoingGreen presenters include:

* The Honorable Chuck Reed, mayor of San Jose
* Vinod Khosla, veteran entrepreneur and co-founder of Sun Microsystems
* Steve Jurvetson, partner at Draper Fisher Jurvetson
* Elon Musk, chairman and CEO of SpaceX
* David Chen, vice president at Morgan Stanley
* Ray Lane, managing partner at Kleiner Perkins Caufield & Byers
* Michelle Kaufmann, CEO of Michelle Kaufmann Designs, Inc.
* Steve Westly, managing partner at The Westly Group

AlwaysOn GoingGreen session highlights include:

* "The Carbon Offset Windfall" - Whether we have carbon taxes, carbon trading, or both, the magnitude of the potential transfer of wealth will be unprecedented in the history of civilization.
* "Next Generation Biofuel" - What is the future of biofuel, who is driving that future, and when is it going to get here?
* "Green Nanotech & Synthetic Genomics" - A mutually reinforcing renaissance in nanotech, biotech and information technology is creating new applications in energy, remediation and industrial chemicals.

Last week, AlwaysOn announced its coveted GoingGreen 100 Top Private Companies Awards and named Synthetic Genomics as the GoingGreen Overall Winner. Other category winners were Amyris Biotechnologies in Biofuels, CoalTek in Clean Energy, GlycosBio in Clean Manufacturing, Silver Spring Networks in Energy Efficiency, Premium Power in Energy Storage, EcoMotors in Green Transportation, Serious Materials in Green Materials, Genomatica in Green Nanotech & Synthetic Genomics, Ze-Gen in Resource Recovery & Waste Management, BrightSource Energy in Solar Energy and AbTech Industries in Water Technology.

For more information or to register for the event, please visit:alwayson.goingon.com.

About GoingGreen

AlwaysOn GoingGreen is where cutting-edge greentech CEOs meet the movers and shakers from the biggest industries on earth. Green technology innovators are transforming the global energy, water, agriculture, transportation, construction, manufacturing and resource recovery establishments. This two-and-a-half-day executive event features CEO presentations and high-level debates on the most promising emerging green technologies and new entrepreneurial opportunities.

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About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network (alwayson.goingon.com). In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also applying its open-media principles to its executive event series (Summit at Stanford, OnHollywood, Breakout, OnMedia, GoingGreen, and Venture Summits East and West) and quarterly print “blogozine.” These venues empower its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to a free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

For more information, please click here

Contacts:
Schwartz Communications
for AlwaysOn GoingGreen
Whitney Phaneuf
415-512-0770 (Press)

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