Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > News > Rosnanotekh Gets Branding Makeover

August 20th, 2008

Rosnanotekh Gets Branding Makeover

Abstract:
The Russian Corporation of Nanotechnologies unveils a new brand image today. The Swedish agency Differ has replaced its double-headed eagle logo, traditional for Russian state companies, with a multicolored sphere and chopped off the last syllable of its name, making it Rosnano. At the corporation, they hope they will finally not be mistaken for Sergey Chemezov's Rostekhnologia (established from Rosoboronexport) any more. The new styling was approved by the corporation's supervisory board last week. Denis Kusenkov, head of the corporate communication department at Rosnano, said that the company would position itself as a major global brand for innovative technology.

The Russian Corporation of Nanotechnologies was founded by law No. 139-F3 on July 19, 2007, to implement state nanotechnology policy, with co-investors of significant economic and social potential. At the end of last year, the Russian government transferred 132 billion rubles to the corporation. It is the second state corporation to undergo an image makeover, following Olympic facility builder Olimpstroi at the beginning of the summer. Vneshekonombank is planning to follow suit this autumn. The bank was reorganized as the Bank for Development and Foreign Economic Affairs last year.

Source:
kommersant.com

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

A nano-roundabout for light December 10th, 2016

Keeping electric car design on the right road: A closer look at the life-cycle impacts of lithium-ion batteries and proton exchange membrane fuel cells December 9th, 2016

Further improvement of qubit lifetime for quantum computers: New technique removes quasiparticles from superconducting quantum circuits December 9th, 2016

Scientists track chemical and structural evolution of catalytic nanoparticles in 3-D: Up-close, real-time, chemical-sensitive 3-D imaging offers clues for reducing cost/improving performance of catalysts for fuel-cell-powered vehicles and other applications December 8th, 2016

Announcements

A nano-roundabout for light December 10th, 2016

Keeping electric car design on the right road: A closer look at the life-cycle impacts of lithium-ion batteries and proton exchange membrane fuel cells December 9th, 2016

Further improvement of qubit lifetime for quantum computers: New technique removes quasiparticles from superconducting quantum circuits December 9th, 2016

Chemical trickery corrals 'hyperactive' metal-oxide cluster December 8th, 2016

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project