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New website elevates curiosity and re-stimulates scientific interest through compelling stories at technology's leading edges. The latest science articles and expertise are available in the midst of a subdued background with simple tutorials and references. Selected books relevant to subject matter are offered to encourage further inquiry and study.
BraveNewReality.com encourages visitors to embrace runaway technological progress and educate themselves by reading top science articles, interviews, books and vivid tutorials with lucid discussion and illustrations.
Keith Daniell, research engineer for 28 of years in the optics and semiconductor industry, has built a high tech website that is easy on the eyes and the brain. His goal is straightforward: keep people abreast of the latest goings on in high technology without feeling lost, frustrated or intimidated in the process; keep navigation uncluttered and predictable, with suitable backgrounds and a minimalist approach to information access.
The site affords visitors scientific know-how in at least four ways, making it stand out from a genre that, with few exceptions, tends to overwhelm with condensed information and technical terms:
1. Uses a combination of the latest science articles and informational aids. Experienced readers can dispense with the fundamentals and quickly access desired information. The less experienced visitors can find tutorials, links and references to navigate and follow through on the science content.
2. Provides an interface that does not tire the visual and thinking processes. The pages are clear from jam packed copy, multiple navigation bars and dynamic content. The focus is on steering intuitively to relevant information without too much distraction.
3. Supplies links to books and glossaries of immediate subject interest. Presents downloadable tutorials that are inherently useful to teachers and students.
4. Keeps notes. A blog is maintained to witness and share in upcoming scientific innovations. The site offers a human reaction to rapidly unfolding human endeavors, and a means to participate through commentary.
The subjects that are covered span the main arteries of technology with emphasis on social impact, future implications and originality. Genetics, Nanotechnology, Robotics, Physics and Virtual Reality news items are monitored and selected for significance and appeal.
Updates by category are performed on a revolving schedule such that new content is more distributed. The intent is to avoid information overload in an area where more focus is needed to absorb the technical content. Regular visitors can spend more time reading an article and looking up definitions and references, without feeling the need to "catch up".
The tutorial content expands on the above subjects in a chronological and systematic approach with emphasis on brevity, clarity and illustration. Sources are provided in the form of books and references to help the reader pursue subjects more thoroughly.
Experts in the field are presented through interviews and videos that tend to hold the attention longer and spawn more interest in a specialized subject.
Brave New Reality provides a balance of varied, interesting and robust scientific content in conjunction with ease of access to fundamental knowledge for each discipline covered. An environment has been constructed to remove some of the mystery and "fear of the unknown" that goes with the territory. Simplicity, clarity and a visual appeal enhance the experience for visitors entering a realm of typically stunning narrative.
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