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Abstract:
In this Podcast of "Chemistry of Innovations" you will learn how "colors without dyes" can have effects that are almost magical.

BASF Podcast: Magical Colors Thanks to Nanotechnology

LUDWIGSHAFEN, Germany | Posted on June 20th, 2008

Normal color, like we know from everyday life, doesn't change its color impression when you look at it from different directions. With the help of nanotechnology researchers at BASF have now managed to develop colors that change its color impression when you look at it from different directions. And even more effects are possible: The socalled "mechano optical colors" change their color when you stretch them.

BASF Corporate Communications started a regular bilingual Podcast service in April 2007 to report on BASF's innovations and research and development activities in an easy-to-understand, informative and entertaining way.

Listen to the audio reportage with Dr. Reinhold Leyrer from BASF Polymer research.

Podcast Chemistry of Innovations, English editions: http://www.basf.com/podcast Direct subscription via RSS-Feed or iTunes (search for "basf"): http://corporate.basf.com/en/podcast/innovation.xml More information: BASF Polymer research http://corporate.basf.com/en/innovationen/labors/polymerforschung Growth Cluster Nanotechnology at BASF http://corporate.basf.com/en/innovationen/wachstumscluster.htm Pictures about Nanotechnology at BASF available at our photo data base: http://www.corporate.basf.com/en/presse/fotos/?docTitle=nano More podcasts: Podcast - The Chemical Reporter: http://www.basf.com/podcast

In these entertaining weekly episodes our Chemical Reporter answers questions on Chemistry in our everyday life. This week's edition: Howdoes fabric softener make your laundry soft?RSS-subscription: http://corporate.basf.com/en/podcast/reporter.xml

Direct iTunes subscription when iTunes is installed (or search for "basf"):

itpc://corporate.basf.com/en/podcast/reporter.xml

itpc://corporate.basf.com/en/podcast/innovation.xml

The use of the audio material is royalty-free when naming the source. We appreciate information on the use to

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About BASF
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its highvalue products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost EUR58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

A Podcast is available at: http://www.presseportal.de/pm/16344/basf_se/?keygroup=audio

For more information, please click here

Contacts:
UK:
BASF plc
Chris Wilson
Corporate Communications
Phone: +44-161-488-5616
Fax: +44-161-488-4133

US:
BASF Corporation
Betsy Arnone
Corporate Communications
Phone: +1-973-245-7865
Fax: +1-973-245-6714

Europe:
BASF SE Rainer Mueller-Mueffelmann
Corporate Innovation Communications
Phone: +49-621-60-41040
Fax: +49-621-60-20548