Nanotechnology Now - Press Release: "Green Earth Technologies, Inc. Names Industry Veteran Louis Ball VP of Sales"

Home > Press > Green Earth Technologies, Inc. Names Industry Veteran Louis Ball VP of Sales

Abstract:
Green Earth Technologies, Inc. (Pink Sheets:GETG), a manufacturer and marketer of environmentally friendly consumer products, today appointed Louis Ball to the post of Vice President, Sales, effective immediately.

Green Earth Technologies, Inc. Names Industry Veteran Louis Ball VP of Sales

STAMFORD, CT | Posted on February 12th, 2008

Mr. Ball has 25 years of experience in the $12 billion U.S. automotive aftermarket. Among his accomplishments, he helped pioneer the Armor All product line from inception as a new category and grew it to upwards of $300 million in sales. During his tenure at Armor All, Mr. Ball was the recipient of the Reggie Award for achievement in promotion development, execution and results, and was the recipient of a Lifetime achievement award. His experience also includes work with the First Brands STP line and Clorox, two of the most highly recognizable brands in the industry. Additionally, he has senior brand management and sales experience with Purex in several grocery categories.

Mr. Ball received his Bachelor of Arts, Business/Economics from Rutgers University. He served in the United States Army in the Quartermaster Corps. He also served on the board of directors for the International Car Wash Association and was on the board of Armatics, Inc.

Chief Executive Officer, Jeff Marshall stated, "We are thrilled to have a talent of Louis' caliber on our team leading our sales representatives and orchestrating our sales strategy. Louis' expertise in the automotive aftermarket as well as the supermarket business is optimum, as our long-term sales and marketing strategy encompasses targeting both distribution channels with our performance and appearance solutions. Louis' reputation precedes him. Louis is one of those industry experts who has built markets through all the economic cycles and always managed to grow sales. We can only imagine what success we can expect with the opportunity to promote environmentally friendly products whose emergence is being driven by consumer demand."

Louis Ball commented, "This was an opportunity I felt compelled to pursue. I look forward to applying my experience growing brands and expanding their distribution toward the success of Green Earth Technologies' products. After working in the market of carbon-based petroleum products, I look forward to promoting products that not only are effective, but whose ingredients are 100% bio-based with a zero carbon footprint."

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About Green Earth Technologies, Inc.
Green Earth Technologies produces "G" Branded superior performing totally green products made with American grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise…meaning, consumers can now “do their part” without having to give up performance or value ~ "Save the Earth - Sacrifice Nothing." The G-Brand family of products, which includes G-OIL™, G-WASH™, G-GLASS™, G-SCENT™, G-WHEEL™ and G-TIRE™, is offered in a wide range of automotive categories including performance & appearance chemicals. Please visit www.GETgreenearth.com or www.getg.com for the latest news and in-depth information about G.E.T. and its brands.

SAFE HARBOR STATEMENTS:

Certain statements in this release regarding future events and developments, future performance, management's expectations, beliefs, plans, or projections are "forward looking statements" within the meaning of the federal securities laws. Such statements are subject to a number of risks and uncertainties, and are based on the Company's current expectations, and speak only as of the date of such statements. Actual Company results may differ materially from any forward-looking statements due to such risks and uncertainties.

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Brian Ruby, 203-682-8268 (Media)

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Ina McGuinness, 310-954-1100 (Investors)

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