Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > Press > Innovation Blowback from Emerging Markets and Mobile Networks Moving Indoors Among Top Trends for 2008; Online Advertising to Face Growing Obstacles

Abstract:
Delotte Identifies Top Trends in Tech, Media and Telecom Sectors

Innovation Blowback from Emerging Markets and Mobile Networks Moving Indoors Among Top Trends for 2008; Online Advertising to Face Growing Obstacles

New York, NY | Posted on January 25th, 2008

Deloitte's Technology, Media & Telecommunications (TMT) industry group predicts that, in 2008, at least one technology innovation developed in an emerging market will become a disruptive force in Western economies.

"Western companies understand the importance of innovating in emerging markets," said John Hagel, co-chairman of the Deloitte Center for Edge Innovation. "They should not miss the much larger opportunity for innovation blowback to use emerging markets as seedbeds for innovation that can be used to attack more entrenched positions in more developed countries."

Meanwhile, the transformation of mobile networks from primarily outdoor to increasingly indoor usage will create new opportunities for network operators, who will need to move rapidly as the process of fixed displacement takes hold. In advertising, the growing online advertising market will contend with increasing consumer antipathy to online ads and concerns about the tracking of online behavior.

Predictions 2008 is a series of three reports examining emerging developments and how they will shape the TMT market. They were written by the Deloitte TMT industry group with input from leading industry analysts and executives. Each report includes recommendations on how to best take advantage of these trends.

Accompanying the Global TMT Predictions this year is a closer look at the U.S. market in a separate report called the Deloitte 2008 Industry Outlook. This report for Technology, Media and Telecommunications looks directly at trends impacting the U.S. market in 2008.

Key trends identified in these reports include:

Technology

-- Innovation Blowback: Technology industries are demonstrating increased interest and investment in developing products to reach large, low-income populations in emerging economies such as India, China, and Latin America. In a phenomenon called innovation blowback, expect to see at least one of these innovative products, services, or management practices be introduced back into Western economies in 2008 and act as a disruptive force, targeting the entrenched positions of incumbents in these more developed economies.

-- Green Technology Issues: LED lights, nanotechnology and water conservation technology predictions are all examples of how technology will play an important roll in green issues in 2008. Additionally, the growing importance of green technology to U.S. corporations will lead to the creation of a new certification body for energy-conservation claims.

-- Privacy & Protection of Personally Identifiable Information: The rising value of digital protection, the flight to privacy and a move to online authentication will become increasingly important as increasingly sophisticated consumer targeting plans emerge, along with continued data security breaches involving personally identifiable information security.

Telecom

-- Getting Mobile Indoors: With an increasing portion of network traffic moving indoors, how will mobile operators adapt to this changing landscape? Network sharing will be a strategic decision made by many operators in 2008.

-- Accessibility as a Business Driver: Demographics are creating new market opportunities for communications services and products. Market segmentation will play a key role in creating new product target markets.

-- From Credit Crunch to Communications Crisis: A vital question for the telecommunications sector is the extent to which the current credit crunch may provoke a crisis in the telecommunications sector in 2008.

Media & Entertainment

-- Online Advertising: Despite increased spending on online advertising ($10 billion invested in specialist online advertising companies alone), there is growing antipathy by consumers to the online advertisement and the tracking of online behavior.

-- Long Live Traditional Television, Thanks to Internet Television: Internet television will increasingly broaden the user experience of traditional 'TV' as opposed to providing a viewing experience that competes with it.

-- The Living Room Moves Closer to Being Public Enemy Number One: More elaborate TV/entertainment set-up in living rooms means higher energy consumption nationwide. The media and electronics industries will need to consider how the carbon footprint of the living room can be reduced without returning to antiquated technology.

Full reports on Deloitte's predictions for the Technology, Media and Telecom industries are available at www.deloitte.com/\us\2008tmtpredictions .

####

About Deloitte's Technology, Media & Telecommunications (TMT)
As used in this document, "Deloitte" means Deloitte & Touche USA LLP. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte & Touche USA LLP and its subsidiaries.

For more information, please click here

Contacts:
Jonathan Gandal
Deloitte
+1-203-708-4115


Dan Bingham
Hill & Knowlton
+1-212-885-0510,

for Deloitte

Copyright © PR Newswire Association LLC.

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Particle Works creates range of high performance quantum dots February 23rd, 2017

GLOBALFOUNDRIES Announces Availability of 45nm RF SOI to Advance 5G Mobile Communications: Optimized RF features deliver high-performance solutions for mmWave beam forming applications in 5G smartphones and base stations February 22nd, 2017

EmTech Asia breaks new barriers with potential applications of space exploration with NASA and MIT February 22nd, 2017

JPK selects compact tensile stage from Deben for their NanoWizardŽ AFM platform to broaden capabilities for materials characterisation February 22nd, 2017

Possible Futures

EmTech Asia breaks new barriers with potential applications of space exploration with NASA and MIT February 22nd, 2017

Tiny nanoclusters could solve big problems for lithium-ion batteries February 21st, 2017

Nominations Invited for $250,000 Kabiller Prize in Nanoscience: Major international prize recognizes a visionary nanotechnology researcher February 20th, 2017

Breakthrough with a chain of gold atoms: In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport February 20th, 2017

Announcements

Particle Works creates range of high performance quantum dots February 23rd, 2017

GLOBALFOUNDRIES Announces Availability of 45nm RF SOI to Advance 5G Mobile Communications: Optimized RF features deliver high-performance solutions for mmWave beam forming applications in 5G smartphones and base stations February 22nd, 2017

EmTech Asia breaks new barriers with potential applications of space exploration with NASA and MIT February 22nd, 2017

JPK selects compact tensile stage from Deben for their NanoWizardŽ AFM platform to broaden capabilities for materials characterisation February 22nd, 2017

Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers

Molecular phenomenon discovered by advanced NMR facility: Cutting edge technology has shown a molecule self-assembling into different forms when passing between solution state to solid state, and back again - a curious phenomenon in science - says research by the University of Wa February 22nd, 2017

Tiny nanoclusters could solve big problems for lithium-ion batteries February 21st, 2017

Breakthrough with a chain of gold atoms: In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport February 20th, 2017

'Lossless' metamaterial could boost efficiency of lasers and other light-based devices February 20th, 2017

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project