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In 2003, I wrote the book, The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business. Far from being a wide-eyed look at many of the truly futuristic applications of nanotechnology (of which there, in fact, quite a few), the book took a hard-headed, realistic view of how a variety of industries could employ nanotechnology to improve their existing business in the near term. One of the applications I dedicated a good amount of time to in the book was nanosensors.
Well, it has taken the oil and gas industry almost five years to get the message, but earlier this month it was announced that the Advanced Energy Consortium -- which consists of seven prominent oil companies—will be investing $21 million over the next three years to explore how nanosensors can help the industry squeeze more oil from its existing reservoirs. It is money well spent.
About Jack Uldrich
Jack Uldrich is a renowned global futurist, independent scholar, sought-after business speaker, and best-selling author. His books include the best-selling, The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business, and the award-winning, Into the Unknown: Leadership Lessons from Lewis & Clark’s Daring Westward Expedition. His latest book is Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies.
Mr. Uldrich’s other written works have appeared in The Wall Street Journal, The Futurist, Future Quarterly Research, The Wall Street Reporter, Leader to Leader, Management Quarterly, and hundreds of other newspapers and publications around the country. He also writes a regular column on emerging technologies for The Motley Fool, and is a frequent guest of the media worldwide—having appeared on CNN, MSNBC, and National Public Radio on numerous occasions.
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