Nanotechnology Now - Press Release: Ecology Coatings Engages McCloud Communications to Initiate a Strategic Investor Relations Program

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Abstract:
Ecology Coatings, Inc. (OTCBB: ECOC), a leader in the discovery, development, and manufacture of nanotechnology-enabled, ultra-violet curable coating materials, today announced that it has retained McCloud Communications to design and execute a comprehensive investor awareness program for expanding its shareholder base and increasing public awareness of the company.

Ecology Coatings Engages McCloud Communications to Initiate a Strategic Investor Relations Program

BLOOMFIELD HILLS, MI | Posted on January 23rd, 2008

McCloud Communications will initiate a program, which includes investor conferences, institutional targeting, equity research coverage and an improved communications strategy to enhance the visibility of Ecology Coatings within the financial community. This program includes extensive use of McCloud's process for creating, developing and managing institutional exposure for under-followed, small- and micro-cap companies.

"We have been following Ecology Coatings' successes over the past 12 months and believe the company is poised to pursue commercialization of its products, particularly within the automotive industry," commented McCloud Managing Member Marty Tullio. "Ecology Coatings has an innovative line of patented clean-tech coatings, which exhibit superior performance for a broad range of applications, including bare metals, paper, plastics, glass, electronics and medical devices. We believe that Ecology Coatings' proprietary UV (ultra violet) cured coatings, with their ability to speed up the manufacturing process and reduce energy costs, will provide significant upside for the company, its customers and ultimately, its shareholders."

"This is an opportune time to launch an aggressive investor awareness program," said Ecology Coatings CEO Richard Stromback. "Strategic initiatives have been established to give Ecology Coatings the opportunity to take advantage of the need for lighter weight vehicles, mold-resistant construction materials and the ability to coat a variety of materials quickly and cost effectively with environmentally friendly products. "These advantages, which are becoming increasingly important to a significant number of manufacturers needing to reduce product weight and decrease material waste and energy costs, will provide us the springboard for a strong 2008," added Stromback.

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About Ecology Coatings, Inc.
Ecology Coatings is a global leader in the development of nano-enabled, ultra-violet curable, clean technology coatings that are designed to drive efficiencies and clean processes in manufacturing. The company creates proprietary coatings with unique performance attributes by leveraging its platform of integrated nanomaterial technologies. Ecology Coatings collaborates with industry leaders to develop high-value, high-performance coatings for applications in the specialty paper, automotive, general industrial, electronic, and medical sectors of the economy. Ecology Coatings was founded in March 1990 and headquartered in Bloomfield Hills, Michigan. The company maintains a R&D facility in Akron, Ohio. For additional information call 248.723.2223 or visit the company's website at www.ecologycoatings.com.

About McCloud Communications

McCloud Communications provides a wide range of investor relations, corporate communications, marketing and business strategy services. The company's client base is comprised of publicly traded and privately held global companies in the biotechnology, nanotechnology, pharmaceutical, telecommunications, software and information technology services industries. For additional information call 949.553.9748 or visit the company's website at www.mccloudcommunications.com.

Forward-looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as, Ecology Coatings (the "Company"), by and through its management, "anticipates," "believes," "estimates," "expects," "forecasts," "foresees," "intends," "plans," or other words of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties a wide variety of other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, but are not limited to, the Company's ability to: successfully commercialize its technology; generate revenues and achieve profitability in an intensely competitive industry; compete in products and prices with substantially larger and better capitalized competitors; secure, maintain and enforce a strong intellectual property portfolio; attract additional capital sufficient to finance our working capital requirements, as well as any investment of plant, property and equipment; develop a sales and marketing infrastructure; identify and maintain relationships with third party suppliers who can consistently provide us a reliable source of raw materials; acquire, develop, or identify for our own use, manufacturing capacity; attract and retain talented individuals; expand its shareholder base and public awareness of the Company through its investor relations program; continue operations during periods of adverse changes in general economic or market conditions, and other events, factors and risks previously and from time to time disclosed in our filings with the Securities and Exchange Commission, including, specifically, the "Risk Factors" enumerated in the Company's latest Annual Report on Form 10-KSB and Quarterly Report on Form 10-QSB.

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Contacts:
Investor Relations
McCloud Communications, LLC
Marty Tullio
Managing Member
949.553.9748

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