Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > Press > Packaging World to Produce Brand-Protection Packaging Forum

Abstract:
New conference presents strategies for brand owners to protect their products from counterfeiting, diversion and gray-market distribution, using the latest packaging-related technologies.

Packaging World to Produce Brand-Protection Packaging Forum

Chicago, IL | Posted on November 16th, 2007

Summit Publishing Company announces the launch of a new conference for brand owners looking to enhance the security of their products using the latest packaging technologies. Produced by Summit Publishing Company's flagship magazine, Packaging World, the Brand-Protection Packaging Forum will take place on April 8, 2008 at the Chicago Marriott Schaumburg.

Encryption, DNA markers, taggants, microprint copy, holograms, item-level serialization, nanotechnology, and color-changing ink are just a few of the technologies being explored and implemented as brand owners around the world look for ways to ward off counterfeiting, diversion, and grey-market distribution. These illegal activities can erode and ultimately undo the brand value that marketers invest significant resources to maintain.

Via peer-to-peer education, the Brand-Protection Packaging Forum will educate brand owners about a variety of strategies to protect both the authenticity of products and the welfare of consumers. Presenters from the food, consumer electronics, cosmetic and pharmaceutical sectors are expected. Brand-Protection Packaging Forum will offer a full day of sessions for packaging professionals who are charged with maintaining and increasing the integrity of their products.

Packaging World Editor Pat Reynolds shares his thoughts. "In recent years, many brand protection and anti-counterfeiting initiatives have been focused on reactive, defensive strategies. Owners sought ways to prove the authenticity of their products - often times via forensic packaging technologies - in response to legal action. Increasingly, today's manufacturers are seeking more proactive, less litigious methods, many of which openly engage the consumer to confirm the authenticity of a product at the time of purchase or use."

"This conference offers an exciting opportunity to share new developments in a process that is top of mind for many brand owners. We believe the use of packaging technology as a means of protecting brands and consumers is an area that will see exceptional growth, as more and more companies add the issue of brand security to their business agenda," comments Packaging World Publisher Joe Angel.

Online registration for the Brand-Protection Packaging Forum is open now at http://www.packworld.com/bppf For additional information about attending or sponsoring this conference, please contact Events Manager Adriene Cooper at 312-222-1010.

####

About Summit Publishing Company
Chicago-based Summit Publishing Company is an integrated media publisher offering business information for packaging professionals. Print magazines include flagship monthly Packaging World ( http://www.packworld.com ); PACK EXPO Showcase; Healthcare Packaging and Contract Packaging. In addition to packaging e-newsletters, Summit Publishing Company also produces Webcasts and a variety of conferences for packaging professionals.

For more information, please click here

Contacts:
PACKAGING WORLD Magazine
Summit Publishing Company
330 N. Wabash Avenue, Suite 2401
Chicago, IL 60611
Phone: 312/222-1010
Fax: 312/222-1310

Copyright © PRWeb™

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

Law enforcement/Anti-Counterfeiting/Security/Loss prevention

Leti Announces Backside Shield that Protects Microchips from Physical Attacks March 8th, 2017

NUS engineers develop low-cost, flexible terahertz radiation source for fast, non-invasive screening: Novel invention presents promising applications in spectroscopy, safety surveillance, cancer diagnosis, imaging and communication February 1st, 2017

Strength of hair inspires new materials for body armor January 18th, 2017

Dressing a metal in various colors: DGIST research developed a technology to coat metal with several nanometers of semiconducting materials January 17th, 2017

Announcements

Cryo-electron microscopy achieves unprecedented resolution using new computational methods March 25th, 2017

Argon is not the 'dope' for metallic hydrogen March 24th, 2017

Promising results obtained with a new electrocatalyst that reduces the need for platinum: Researchers from Aalto University have succeeded in manufacturing electrocatalysts used for storing electric energy with one-hundredth of the amount of platinum that is usually needed March 24th, 2017

Artificial photosynthesis steps into the light: Rice University lab turns transition metals into practical catalyst for solar, other applications March 23rd, 2017

Events/Classes

Leti Presents Advances in Propagation Modeling and Antenna Design for mmWave Spectrum: Paper Is One of 15 that Leti Presented at European Conference on Antennas and Propagation March 19-24 March 23rd, 2017

Next-gen steel under the microscope March 18th, 2017

UC researchers use gold coating to control luminescence of nanowires: University of Cincinnati physicists manipulate nanowire semiconductors in pursuit of making electronics smaller, faster and cheaper March 17th, 2017

Harris & Harris Group Issues Its Financial Statements as of December 31, 2016, Posts Its Annual Shareholder Letter, And Will Host a Conference Call for Shareholders on Friday, March 17, 2017 March 15th, 2017

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project