Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > Press > Packaging World to Produce Brand-Protection Packaging Forum

Abstract:
New conference presents strategies for brand owners to protect their products from counterfeiting, diversion and gray-market distribution, using the latest packaging-related technologies.

Packaging World to Produce Brand-Protection Packaging Forum

Chicago, IL | Posted on November 16th, 2007

Summit Publishing Company announces the launch of a new conference for brand owners looking to enhance the security of their products using the latest packaging technologies. Produced by Summit Publishing Company's flagship magazine, Packaging World, the Brand-Protection Packaging Forum will take place on April 8, 2008 at the Chicago Marriott Schaumburg.

Encryption, DNA markers, taggants, microprint copy, holograms, item-level serialization, nanotechnology, and color-changing ink are just a few of the technologies being explored and implemented as brand owners around the world look for ways to ward off counterfeiting, diversion, and grey-market distribution. These illegal activities can erode and ultimately undo the brand value that marketers invest significant resources to maintain.

Via peer-to-peer education, the Brand-Protection Packaging Forum will educate brand owners about a variety of strategies to protect both the authenticity of products and the welfare of consumers. Presenters from the food, consumer electronics, cosmetic and pharmaceutical sectors are expected. Brand-Protection Packaging Forum will offer a full day of sessions for packaging professionals who are charged with maintaining and increasing the integrity of their products.

Packaging World Editor Pat Reynolds shares his thoughts. "In recent years, many brand protection and anti-counterfeiting initiatives have been focused on reactive, defensive strategies. Owners sought ways to prove the authenticity of their products - often times via forensic packaging technologies - in response to legal action. Increasingly, today's manufacturers are seeking more proactive, less litigious methods, many of which openly engage the consumer to confirm the authenticity of a product at the time of purchase or use."

"This conference offers an exciting opportunity to share new developments in a process that is top of mind for many brand owners. We believe the use of packaging technology as a means of protecting brands and consumers is an area that will see exceptional growth, as more and more companies add the issue of brand security to their business agenda," comments Packaging World Publisher Joe Angel.

Online registration for the Brand-Protection Packaging Forum is open now at http://www.packworld.com/bppf For additional information about attending or sponsoring this conference, please contact Events Manager Adriene Cooper at 312-222-1010.

####

About Summit Publishing Company
Chicago-based Summit Publishing Company is an integrated media publisher offering business information for packaging professionals. Print magazines include flagship monthly Packaging World ( http://www.packworld.com ); PACK EXPO Showcase; Healthcare Packaging and Contract Packaging. In addition to packaging e-newsletters, Summit Publishing Company also produces Webcasts and a variety of conferences for packaging professionals.

For more information, please click here

Contacts:
PACKAGING WORLD Magazine
Summit Publishing Company
330 N. Wabash Avenue, Suite 2401
Chicago, IL 60611
Phone: 312/222-1010
Fax: 312/222-1310

Copyright © PRWeb™

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

Law enforcement/Anti-Counterfeiting/Security/Loss prevention

Northwestern researchers achieve unprecedented control of polymer grids: Materials could find applications in water purification, solar energy storage, body armor June 22nd, 2018

The dispute about the origins of terahertz photoresponse in graphene results in a draw April 26th, 2018

Graphene origami as a mechanically tunable plasmonic structure for infrared detection April 25th, 2018

Nuclear radiation detecting device could lead to new homeland security tool: New device can detect gamma rays and identify radioactive isotopes April 25th, 2018

Announcements

World's fastest man-made spinning object could help study quantum mechanics July 20th, 2018

Relax, just break it July 20th, 2018

Future electronic components to be printed like newspapers July 20th, 2018

The relationship between charge density waves and superconductivity? It's complicated July 19th, 2018

Events/Classes

Nanometrics to Announce Second Quarter Financial Results on July 31, 2018 July 12th, 2018

SUNY Poly-Led AIM Photonics and Partners Attend SEMICON West 2018 to Showcase High-Tech Advances, Collaboration, and Future R&D Opportunities: New York’s Tech Valley Makes a Major Showing in Silicon Valley July 3rd, 2018

Arrowhead Presents New Clinical Data on ARO-AAT at Alpha-1 National Education Conference July 1st, 2018

Nanometrics to Participate in the 10th Annual CEO Investor Summit 2018: Accredited investor and publishing research analyst event held concurrently with SEMICON West and Intersolar 2018 in San Francisco June 28th, 2018

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project