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August 28th, 2007
UK start up company Polymertronics is developing a new nanotechnology that will allow digital inkjet printing and instant curing of flexible electronic components. One application is embedded organic light emitting diodes (OLEDs) and touch sensitive interactive panels that can be used to enhance poster advertising campaigns. This unique technology will enable the production of advertising posters containing 'pre-printed' light displays, with zero lead time for production as the process utilizes existing printing press technology.
An enhanced memorable experience can be created by advertising a product through a flashing interactive poster. Lights can be made to flash in any desired sequence and scrolling text displays could be printed. Printed touch sensors can take you through a product and can feedback via the printed light system.
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