Home > Press > Melt Away the Pounds with "Weight Loss" Apparel
AbsAthletic announces the launch of new performance apparel line, FIRE Wear, to aid in weight loss. The apparel line makes use of far infrared energy to help speed up metabolism which results in weight loss.
Melt Away the Pounds with "Weight Loss" Apparel
Atlanta, GA | Posted on June 22nd, 2007
Dr. Averel Snyder is an expert when it comes to matters of the heart. The noted Georgia cardiovascular and thoracic surgeon and certified fitness trainer is also an expert in how to lose weight. He is using his expertise to launch a new company, AbsAthletic Inc. (http://www.absathletic.com), to produce a line of performance sportswear to aid in weight loss.
The Atlanta-based firm's line, FIRE Wear brand, features a patent-in-process textile technology that incorporates a form of solar energy called far infrared energy (FIRE™). The fabric absorbs far infrared energy (whether outdoors or indoors) which increases metabolism and results in weight loss. The far infrared energy also helps dissolve unwanted cellulite. FIRE Wear is made of lightweight, polyester spandex constructed fabric that incorporates the company's Smart Fiber™ yarns. These yarns are impregnated with a special material before being knit into fabrics. Seth Snyder, the company CEO and president, says the process involves the use of a natural additive that is applied via nanotech engineering. The high-tech fabric also wicks moisture away from the body.
The line includes men's and women's pants and shirts. Using the product is simple; you just wear the apparel during your normal fitness program, going to a gym, walking, bicycling, etc. Studies show just using a tanning bed equipped with far infrared technology for thirty minutes will help you burn 600 calories. As a confirmation of the validity of this, extensive research by NASA in the early 1980's led to the conclusion that infrared heat can give astronauts a cardiovascular workout without exercise. AbsAthletic's advisory board includes three cardiovascular surgeons and one general surgeon who all endorse FIRE Wear and its effectiveness in channeling energy into the body to promote weight loss.
The company was founded by Averel along with his brother Seth. They came up with the idea for FIRE Wear in 2005. Averel had some exposure to materials containing FIRE through his medical work and recognized their potential for both medical and non-medical applications.
FIRE Wear's suggested retail prices start at $48 for women's tops and $55 for men's tops.
"If you want a good way to lose weight naturally, add Abs to your diet," Seth concludes.
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