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June 21st, 2007

Trust and communication: keys to public acceptance of nanotechnology

Since the media first picked up on nanotechnology towards the end of the 20th Century, reports have, in turn, presented it as the solution to all of the planet's problems, from disease to climate change and energy supply, or spoken of nanorobots taking over the world, the dangers to health and the environment of nanoparticles, and the military's interest in new nanotechnologies.

Following an initial rush of press reports that first raised expectations to new heights, and then warned of the dangers of nanotechnology, coverage has been more modest in recent years. The result, inevitably, is limited public knowledge and understanding of nanotechnology.


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