Nanotechnology Now - Press Release: "SmartSilver Selected for new Pooghe Laundry Clothing Line"

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Abstract:
SmartSilver's Flexible, Easy to Use Anti-Odor Nanotechnology key to High-Tech/High Comfort Positioning of New Casual Clothing Brand

SmartSilver Selected for new Pooghe Laundry Clothing Line

STATE COLLEGE, PA | Posted on June 20th, 2007

NanoHorizons , Inc., an emerging leader in applied nanoscale materials and solutions, today announced that Pooghe Laundry has integrated SmartSilver antimicrobial/anti-odor nanotechnology into the company's new casual cotton underwear line. SmartSilver, the smarter anti-odor and antimicrobial answer, is engineered at the nanoscale to impart permanent anti-odor/antimicrobial properties to natural and synthetic fibers and fabrics without compromising fabric integrity.

"SmartSilver's powerful antimicrobial performance simply makes Pooghe Laundry clothing more comfortable" said Steve Monte, president and CEO of Pooghe Laundry. "SmartSilver adds really cool technology to a really hot line of new clothing. Our Pooghe line is an instant hit with the market because it combines comfort, style, and technology to deliver real value."

SmartSilver Nanoscale Technology

SmartSilver-enhanced products deliver the natural antimicrobial power of pure silver, without forcing designers seeking permanent anti-odor performance to compromise in other areas, such as dye performance, hand, stretch, durability, or manufacturability or environmental responsibility. SmartSilver additives are engineered to be easily used in existing textile manufacturing equipment, evenly disperse and permanently bond with fiber structures ranging from natural cotton and wool to rayon, polyester, nylon, and polypropylene. For more information about SmartSilver, please visit http://www.smartsilveronline.com .

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About NanoHorizons, Inc.
NanoHorizons is a custom nanoscale materials engineering company. The company's SmartSilver brand is recognized worldwide as a leader in providing anti-odor/antimicrobial protection to natural and synthetic fibers and fabrics. SmartSilver additives, along with NanoHorizons' other technologies, solve real-world challenges through nanoscale engineering, in industries ranging from performance apparel to medical instrumentation. To learn more about NanoHorizons, please visit http://www.nanohorizons.com .

About Pooghe Laundry

Pooghe Laundry offers a cotton fabric underwear line in soft knits that can also be used as casual wear apparel. Based in Milwaukee, WI, the company is committed to delivering hi-style, hi-comfort clothing with SmartSilver anti-odor/antimicrobial nanotechnology to both the fast-forward consumer and commercial industry. Pooghe is the first line of casual cotton underwear to offer the quality, style and performance features generally seen in high-end performance apparel. While following current fashion trends, the company refuses to sacrifice the quality and performance of its garments or the requirements of its customers' dynamic lifestyles. SmartSilver's flexible, high quality technology is ideally suited for Pooghe Laundry's casual cotton underwear line. To learn more about Pooghe Laundry, please visit http://www.pooghe.com .

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Contacts:
Perrin McCormick
Hart-Boillot, LLC
781-893-0053

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