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Home > Press > OMNOVA Solutions Launches ECORE(TM) Advanced Wall Technology

Abstract:
A Revolutionary Eco-Friendly Wallcovering Platform

OMNOVA Solutions Launches ECORE(TM) Advanced Wall Technology

FAIRLAWN, OH | Posted on June 9th, 2007

Hailed as the industry's first and only "no-compromise," eco-friendly wallcovering platform, ECORE(TM) Advanced Wall Technology by OMNOVA Solutions (NYSE:OMN) is being unveiled into the world of architecture and design at the 2007 NeoCon World's Trade Fair at the Merchandise Mart in Chicago, June 11-13. A revolutionary wallcovering platform based on nanotechnology, ECORE delivers all the performance characteristics of Type II wallcoverings in a non-PVC platform, while also boasting great design and color at a competitive price. It is The Alternative to Compromise(TM) for designers
looking for a wall surfacing product with great design and color, solid performance, a competitive price and a strong environmental profile.

"The ECORE solution gives our customers an unprecedented opportunity to
utilize the dramatic wallcovering designs they love with strong performance
features in an eco-friendly platform," explains Roger Oates, General
Manager, OMNOVA Wallcovering North America. "It is a breakthrough
technology that provides the benefits of commercial wallcoverings without
the compromises often associated with alternative materials."

ECORE is a worry-free, low-maintenance solution for interior
environments. ECORE Advanced Wall Technology is based on EVOLON(R)
Technology from Freudenberg, which has won awards for its low-energy
manufacturing process. Large and small scale designs can be printed and
embossed with the same clarity and precision as conventional wallcoverings.
Wallcoverings featuring ECORE technology are environmentally friendly. They
have low VOC emissions, are made from a 100% non-PVC formulation and are
100% recyclable. Also included will be a post-use reclamation program.

Exquisite designs, colors and textures, along with a strong
environmental profile, are the hallmarks of ECORE wallcoverings.
Concurrently, with this introduction, two new wallcovering brands that
feature this new technology are being launched: Scion(TM) and avant(TM).
Scion wallcoverings offer classic prints and textures with lasting appeal,
while avant wallcoverings feature both contemporary and traditional
patterns with an organic, Asian-inspired twist. The family of ECORE
wallcoverings is engineered for Type II performance, and is exceptionally
resistant to stains and tears, while boasting a Class A fire rating. Scion
and avant wallcoverings each include initial offerings of 5 distinct
patterns in 12 to 18 fashion-forward colors, with additional design
introductions planned for each quarter. avant wallcoverings are distributed
in the United States exclusively through MDC Wallcoverings, which is
displaying at NeoCon in space #10-155. Scion wallcoverings are distributed
through Wallcovering Source (Wallsource LLC), which is displaying at NeoCon
in space #8-7038.

ECORE wallcoverings are priced competitively relative to other Type II
wallcoverings. They can be installed by following standard installation
procedures; no special tooling or training is required. Additionally, their
low-maintenance properties contribute to an even higher value over the life
of the products. OMNOVA is proud to introduce ECORE Advanced Wall
Technology as another breakthrough offering in its world-leading line up of
superior wallcovering brands. For more information, please visit
http://www.omnova.com/ecore .

In addition to the Scion and avant wallcovering brands, OMNOVA provides
design leadership to the architectural and design communities with its
Bolta(R), Genon(R), Tower(R) and Essex(TM) wallcovering brands.

####

About OMNOVA Solutions
OMNOVA Solutions Inc. is a technology-based company with 2006 sales of
approximately $700 million and a current workforce of 1,700 employees
worldwide. OMNOVA is an innovator of emulsion polymers, specialty
chemicals, and decorative and functional surfaces for a variety of
commercial, industrial and residential end uses. Visit OMNOVA Solutions on
the internet at http://www.omnova.com .

BOLTA and GENON are registered trademarks of OMNOVA Solutions Inc.

TOWER is a registered trademark used under license by OMNOVA Solutions
Inc.

ESSEX, ECORE, AVANT, SCION and THE ALTERNATIVE TO COMPROMISE are
trademarks of OMNOVA Solutions Inc.

EVOLON is a registered trademark of Carl Freudenberg KG, Germany.

High resolution photography of Scion and avant wallcoverings with ECORE
Advanced Wall Technology is available at:

http://www.omnova.com/about/news/photos.aspx

For more information, please click here

Contacts:
http://www.omnova.com/myomnova/contact.aspx

Copyright © PR Newswire Association LLC.

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