Home > Press > Nano Chemical Systems Announces 'WHY NOT GREEN?' Marketing Campaign
Marketiquette Takes Expanded Role in Company's Rebranding Initiative
Nano Chemical Systems Announces 'WHY NOT GREEN?' Marketing Campaign
TAMPA, FL | Posted on April 20th, 2007
Nano Chemical Systems Holdings, Inc. (OTC Bulletin Board: NCSH), (Nanochem or "The Company") is
announcing today, in conjunction with Earth Day, its "WHY NOT GREEN?" marketing campaign and expanded role for Marketiquette, the Company's marketing consultants. This expanded role for Marketiquette will not only focus on "WHY NOT GREEN?" but also the re-branding of Nanochem itself.
"WHY NOT GREEN?" is the Company's initiative to launch Nano-Enhanced
Renewable or Green products into the retail market that have performance
characteristics that equal or exceed the non-environmentally friendly
products that are currently available. Utilizing the Company's unique
intellectual property estate in the field of Nano-Enhancement, the Company
is preparing for the launch of multiple environmentally friendly products.
Initial test results indicate that these products are not only
environmentally friendly but have performance characteristics that the
Company anticipates will make the consumers choice in the individual
categories and answer the question "WHY NOT GREEN?"
"We are very excited about our 'WHY NOT GREEN?' campaign and
Marketiquette's critical role in this project. Further, we look forward to
their continued work on our corporate re-branding initiatives," says Alex
Edwards, Nanochem's President and CEO. "Marketiquette knows marketing and
the market we are choosing to enter, so we are expecting great results."
From concept to shelf to consumer, Marketiquette Inc.
( http://www.marketiquette.com ) focuses on marketing and sales within the
automotive chemicals categories, creating a branding strategy, a
go-to-market plan and sales through its nationwide sales representative
network consisting of 100 plus industry professionals. This multi-channel,
national retail and wholesale representative network provides access to the
automotive chemical decision makers throughout North America representing
100,000 retail locations, including AutoZone, Advance Auto Parts, CSK Auto,
O'Reilly's Auto Parts, Strauss Discount Auto, Pep Boys, NAPA, Carquest,
Costco and Wal-Mart ... all within 90 days.
"The 'WHY NOT GREEN?' campaign and corporate identity we create in
unison will not only answer the question but provide a consistent
communication message across all divisions and, be easily understood by the
customers and the consumers," says Jeffrey Loch, President & CEO of
Marketiquette, Inc. He then went on to say "A great brand begins with a
good product and Nanochem has plenty of good products."
About Nano Chemical Systems
In this age of "virtual companies" that rely on technology thinly
veiled in contract manufacturing and outsourcing: Nano Chemical Systems,
stands apart with in-house nano-research, development and a manufacturing
plant, proven efficient against foreign competition, used as a spring board
to inject world-class technology to be a "real company" with high growth
and high profitability in Nanotechnology enhanced chemical materials
markets worldwide. Nano Chemical Systems Holdings, Inc. has a wholly owned
subsidiary, Sea Spray Aerosol, Inc. that produces aerosol products for its
own formulas and does private labeling for various customers. Sea Spray
operates a 36,000 square foot facility that contains offices, research,
warehouse and manufacturing operations.
Certain statements in this release and other written or oral statements
made by or on behalf of the Company are "forward-looking statements" within
the meaning of the federal securities laws. Statements regarding future
events and developments and our future performance, as well as management's
expectations, beliefs, plans, estimates or projections relating to the
future are forward-looking statements within the meaning of these laws. The
forward-looking statements are subject to a number of risks and
uncertainties including market acceptance of the Company's services and
projects and the Company's continued access to capital and other risks and
uncertainties outlined in its filings with the Securities and Exchange
Commission, which are incorporated herein by reference. The actual results
the Company achieves may differ materially from any forward-looking
statements due to such risks and uncertainties. These statements are based
on our current expectations and speak only as of the date of such
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