Nanotechnology Now

Our NanoNews Digest Sponsors





Heifer International

Wikipedia Affiliate Button


android tablet pc

Home > Press > Multi-Functional Trend Defines 21st Century Clothing

Abstract:
Because Just Looking Good Is Superficial

Multi-Functional Trend Defines 21st Century Clothing

OAKLAND, CA | Posted on April 17th, 2007

When it comes to 21st century clothing, one purpose is not enough. Today's consumers want more from their clothes, and the proliferation of dual- and multi-purpose apparel in the marketplace indicates that clothing manufacturers are paying attention.

Today, clothing is so much more than the shirt you wear on your back. Modern apparel has a cause ranging from charitable, with sale proceeds to help fight HIV/AIDS; environmental, through sustainable practices and organic materials; and practical, with treatments to resist spills, fight static and regulate body temperature.

Oakland, California-based Nano-Tex, for example, uses the latest technology to incorporate superior performance characteristics into a wide variety of casual and designers clothing. Renee DeLack Hultin of Nano-Tex commented, "The entire textile industry has made a dramatic shift in the last five years, incorporating enhancements into every area consumers have fabric in their lives from the sheets on their bed to designer men's suits."

* Wrinkle-free dress shirts look good but they trap moisture - until now. JoS. A. Bank keeps their customers cool and comfortable by incorporating Nano-Tex Coolest Comfort technology in their wrinkle-free Traveler Short Sleeve Sport Shirts, which are designed to wick moisture from the skin.

* Can a hoodie really help make a difference in the fight against HIV/AIDS in Africa? Gap (PRODUCT) REDTM is out to prove it can. As a global partner of (PRODUCT) RED, Gap is contributing half the profits from Gap (PRODUCT) RED sales to the Global Fund to help women and children affected by HIV/AIDS in Africa.

* Peppermint is said to do everything from energize and relieve mental fatigue to stimulate circulation and sooth dry skin - which makes it a natural workout scent. Recently, Reebok announced their new Reebok® Scented Seamless Short Bra Top which offers a fresh peppermint scent as heat begins to generate during exercise.

* Gone are the days of throwing your tie over your shoulder while eating in an effort to keep it stain-free. Brooks Brothers offers men the option of purchasing 100% silk ties treated with Nano-Tex Resists Spills fabric enhancement. The treatment doesn't change the look or feel of the fabric, but liquids such as red wine and coffee bead up and roll right off.

* Bamboo fabric has a texture similar to silk, is naturally antibacterial and hypoallergenic, and is quick to absorb moisture. Is it any wonder Dreamsack, a provider of natural apparel and home products made from a variety of fibers including silk, soy and cashmere, recently launched Bamboo Dreams™, a line of loungewear, sleepwear, and yoga wear made from 95% bamboo/5% spandex.

* Lands End new permanent anti-static ThermaCheck fleece for men, woman and children keep static, lint and pet hair at bay. Made with Nano-Tex Resists Static technology, it makes dryer sheets obsolete.

####

About Nano-Tex
Nano-Tex is a leading fabric innovation company providing nanotechnology-based textile enhancements to the apparel and commercial and residential interiors markets. Nano-Tex is headquartered in Oakland, Calif., with operations across the United States, Asia and Europe. To date, more than 80 textile mills worldwide are utilizing Nano-Tex treatments in products sold by more than 100 leading apparel and commercial interior brands. Products with Nano-Tex enhancements are sold throughout North America, Asia and Europe.

For more information, please click here

Contacts:
Double Forte
Lisa Phillips, 415-863-4900 ext. 207

Copyright © Business Wire 2007

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

Products

QuantuMDx announce prototype handheld lab for 15 minute malaria diagnosis and drug resistance testing April 23rd, 2014

Nanovations Sets new Benchmark in Automotive Windscreen Coating Durability: Nanovations new automotive glass coating Vision Protect, sets new benchmark in glass coating durability March 23rd, 2014

Tawada CleanTech to show fabric duct and eco cool coating in MegaBuild March 21st, 2014

NEI Introduces Self-healing Anti-corrosion Coating for Zinc-Plated and Galvanized Steel March 14th, 2014

Announcements

Rice physicist emerges as leader in quantum materials research: Nevidomskyy wins both NSF CAREER Award and Cottrell Scholar Award August 20th, 2014

Graphene may be key to leap in supercapacitor performance August 20th, 2014

Newly-Developed Nanobiosensor Quickly Diagnoses Cancer August 20th, 2014

Ultrasonic Waves Applied in Production of Graphene Nanosheets August 20th, 2014

Textiles/Clothing

Iranian Scientists Change Structure of Nanoparticles to Increase Durability of Antibacterial Activity of Fabrics July 7th, 2014

Nano-coatings release almost no nano-particles: Silver in the washing machine June 30th, 2014

Iranian Researchers Produce Protein Nanoparticles from Chicken Feather June 11th, 2014

Breakthrough in energy storage: Electrical cables that can store energy: New nanotech may provide power storage in electric cables, clothes June 2nd, 2014

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More














ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







© Copyright 1999-2014 7th Wave, Inc. All Rights Reserved PRIVACY POLICY :: CONTACT US :: STATS :: SITE MAP :: ADVERTISE