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April 10th, 2007
The US Department of Commerce is spearheading a voluntary marketing campaign in an effort to combat declining interest in science and engineering among young people. A range of advertisements point to a web site aimed at sparking interest in innovation among pre-teen children.
Industry observers said the move is a step in the right direction at a time when disciplines in engineering face declining enrollments in the US. However, some took the lack of funding for the marketing campaign as a sign the government could do more to address the problem.
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