- About Us
- Career Center
- Nano-Social Network
- Nano Consulting
- My Account
March 31st, 2007
The wacky world of nanotechnology consumer products
The nanotechnology revolution will bring us a cure for cancer and a Star Trek-like replicator - right? Well, maybe.
Trying to exploit today the huge technological potential that is quite a few years or even decades away, the marketing folks at consumer product companies have no problem of riding the hype wave when it comes to nanotechnology. This might create a bit of confusion when on one hand you read how billions of dollars are invested worldwide in nanotechnology research and on the other hand the only products you can buy are stain-resistant pants, better golf balls or the ultimate in comfy bedsheets.
While serious nanoscientists are still deep into basic research, publishing papers with titles like "Chain Conformations and Bound-Layer Correlations in Polymer Nanocomposites" or "Experimental Signature of Phonon-Mediated Spin Relaxation in a Two-Electron Quantum Dot", JCPenney talks about how "breakthrough nanotechnology brings you a breathable sheet thats [sic] engineered to keep you cool and comfy."
|Related News Press|
Aculon Launches NanoProof Series for PCB Waterproofing July 20th, 2015
Dais Analytic Unveils New Version of Aqualyte Membrane Technology: Updates to the Basis of the Company's Industry-Changing Nanotechnology Designed to Strengthen Position in Global Air, Energy, and Water Markets June 26th, 2015
Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers
Non-Enzyme Sensor Determines Level of Blood Sugar July 29th, 2015
Flexible Future of Point-of-Care Disease Diagnostic July 29th, 2015
Detecting small metallic contaminants in food via magnetization: A practical metallic-contaminant detecting system using three high-Tc RF superconducting quantum interference devices (SQUIDs) July 29th, 2015