Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > News > The wacky world of nanotechnology consumer products

March 31st, 2007

The wacky world of nanotechnology consumer products

The nanotechnology revolution will bring us a cure for cancer and a Star Trek-like replicator - right? Well, maybe.
Trying to exploit today the huge technological potential that is quite a few years or even decades away, the marketing folks at consumer product companies have no problem of riding the hype wave when it comes to nanotechnology. This might create a bit of confusion when on one hand you read how billions of dollars are invested worldwide in nanotechnology research and on the other hand the only products you can buy are stain-resistant pants, better golf balls or the ultimate in comfy bedsheets.

While serious nanoscientists are still deep into basic research, publishing papers with titles like "Chain Conformations and Bound-Layer Correlations in Polymer Nanocomposites" or "Experimental Signature of Phonon-Mediated Spin Relaxation in a Two-Electron Quantum Dot", JCPenney talks about how "breakthrough nanotechnology brings you a breathable sheet thats [sic] engineered to keep you cool and comfy."


Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press


STMicroelectronics’ Semiconductor Chips Contribute to Connected Toothbrush from Oral-B That Sees What You Don’t: Microcontroller and Accelerometer help brushers clean their teeth more effectively October 4th, 2016

Particle Works launches range of high quality magnetic nanoparticles August 31st, 2016

Oxford Nanoimaging to provide desktop super-resolution microscopes May 10th, 2016

Abalonyx launches Reduced Graphene Oxide Product: Abalonyx has successfully scaled up production of thermally reduced graphene oxide (rGO) in its Tofte, Norway, production facility. This product is now offered to customers in Kg-quantities May 10th, 2016

Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers

Nanosciences: Genes on the rack October 21st, 2016

Physicists use lasers to capture first snapshots of rapid chemical bonds breaking October 21st, 2016

Nanoparticle vaccinates mice against dengue fever October 21st, 2016

New perovskite solar cell design could outperform existing commercial technologies: Stanford, Oxford team creates high-efficiency tandem cells October 21st, 2016

Human Interest/Art

Weizmann Institute of Science Presents: Weizmann Wonder Wander - 4G - is Online June 21st, 2016

Call for NanoArt and Art-Science-Technology Papers June 9th, 2016

Scientists propose non-animal tools for assessing the toxicity of nanomaterials: Particle and Fibre Toxicology publishes recommendations from expert group meeting April 26th, 2016

Are humans the new supercomputer?Today, people of all backgrounds can contribute to solving serious scientific problems by playing computer games. A Danish research group has extended the limits of quantum physics calculations and simultaneously blurred the boundaries between mac April 14th, 2016

The latest news from around the world, FREE

  Premium Products
Only the news you want to read!
 Learn More
University Technology Transfer & Patents
 Learn More
Full-service, expert consulting
 Learn More

Nanotechnology Now Featured Books


The Hunger Project