Nanotechnology Now

Our NanoNews Digest Sponsors


Heifer International

Wikipedia Affiliate Button

Home > Press > Media effects on public attitudes toward nanotechnology

Abstract:
As the emerging field of nanotechnology enters the public consciousness, mass media play an important role in shaping public attitudes about the new science. But newspapers, the Internet and television do so in significantly different ways, says Dietram Scheufele, a professor of life sciences communication at the University of Wisconsin-Madison.

Media effects on public attitudes toward nanotechnology

Madison, WI | Posted on March 23rd, 2007

In a paper published in the current Journalism and Mass Communication Quarterly, Scheufele and Chul-joo Lee of the University of Pennsylvania's Annenberg School for Communication find that newspapers and the Internet help people better understand nanotechnology research, but television news accounts have a more emotional effect.

While television promotes public acceptance of nanotechnology, it does so by creating an air of deference to scientific authority, with little effect on viewers' understanding of the science, the authors write. Scheufele suggests the brief time allotted to television news segments and its focus on personal stories, rather than in-depth scientific explanations, may be insufficient for promoting understanding of the complex science.

####

For more information, please click here

Contacts:
Michael Penn
(608) 262-2679


Dietram Scheufele
(414) 241-4774

Copyright © University of Wisconsin-Madison

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

Announcements

Lehigh engineer discovers a high-speed nano-avalanche: New findings published in the Journal of Electrochemical Society about the process involving transformations in glass that occur under intense electrical and thermal conditions could lead the way to more energy-efficient glas August 24th, 2016

Light and matter merge in quantum coupling: Rice University physicists probe photon-electron interactions in vacuum cavity experiments August 24th, 2016

New microchip demonstrates efficiency and scalable design: Increased power and slashed energy consumption for data centers August 24th, 2016

Tunneling nanotubes between neurons enable the spread of Parkinson's disease via lysosomes August 24th, 2016

Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers

Lehigh engineer discovers a high-speed nano-avalanche: New findings published in the Journal of Electrochemical Society about the process involving transformations in glass that occur under intense electrical and thermal conditions could lead the way to more energy-efficient glas August 24th, 2016

Light and matter merge in quantum coupling: Rice University physicists probe photon-electron interactions in vacuum cavity experiments August 24th, 2016

New microchip demonstrates efficiency and scalable design: Increased power and slashed energy consumption for data centers August 24th, 2016

Tunneling nanotubes between neurons enable the spread of Parkinson's disease via lysosomes August 24th, 2016

Human Interest/Art

Weizmann Institute of Science Presents: Weizmann Wonder Wander - 4G - is Online June 21st, 2016

Call for NanoArt and Art-Science-Technology Papers June 9th, 2016

Scientists propose non-animal tools for assessing the toxicity of nanomaterials: Particle and Fibre Toxicology publishes recommendations from expert group meeting April 26th, 2016

Are humans the new supercomputer?Today, people of all backgrounds can contribute to solving serious scientific problems by playing computer games. A Danish research group has extended the limits of quantum physics calculations and simultaneously blurred the boundaries between mac April 14th, 2016

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







Car Brands
Buy website traffic