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Finding the First Paying Customer for Your Nanotech ProductBanks, OR | Posted on January 11th, 2007
Based on their behavior, most nanotech management misunderstands what converts a venture into a real business. Ventures tolerate negative cash flows and talk of "burn rates" and "negative cash flow reductions." Real business's talk about "projected profits," "returns on investment" and "positive cash flow allocations." Notice the difference. The bottom line sign simply turns from minus to plus … and the world beats its way to your door. Minus to plus is the financial wisdom that came out of the dot.com era a decade ago (seems almost like yesterday, doesn't it?) and correctly or incorrectly it is being applied to the nanotech industry today. Almost all nanotech companies are still losing money.
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