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Home > Press > Finding the First Paying Customer for Your Nanotech Product

The Nanotechnology world in 2007 has "ready for prime time" nanotechnology products. From cell phones to coatings to structural elements to electronic displays to cosmetics to sensors to bioarray materials … and on. More than 400 nanotechnology based (or enhanced) products are for sale here in the US and more abroad. New nanotech products are being introduced monthly. Is this the long predicted turning point for nanotech? Have we reached a threshold where nanotech becomes a choice investment industry and begins to be courted by IPO and funding mavens up and down Wall Street? It should be … but the Street still sees nanotech as "not yet there" and its reasoning is probably misunderstood by the scientists/entrepreneurs currently managing the most promising nanotech ventures. That reasoning revolves around "paying customers."

Finding the First Paying Customer for Your Nanotech Product

Banks, OR | Posted on January 11th, 2007

Based on their behavior, most nanotech management misunderstands what converts a venture into a real business. Ventures tolerate negative cash flows and talk of "burn rates" and "negative cash flow reductions." Real business's talk about "projected profits," "returns on investment" and "positive cash flow allocations." Notice the difference. The bottom line sign simply turns from minus to plus … and the world beats its way to your door. Minus to plus is the financial wisdom that came out of the era a decade ago (seems almost like yesterday, doesn't it?) and correctly or incorrectly it is being applied to the nanotech industry today. Almost all nanotech companies are still losing money.

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