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January 9th, 2007
he time for hand-wringing is officially over. Nanotechnology is not scaring consumers out of their wits. In fact, consumers' minds are wide open to the possibilities of nanotechnology, even as they understand potential risks.
That isn't opinion or conjecture; it's fact. This finding -- and other interesting data -- comes directly from a national research study conducted by Rice University's Center for Biological and Environmental Nanotechnology (CBEN), University College London (UCL) and the London Business School.
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