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Home > News > How Does Creativity Fit Into the Venture Creation Process?

December 19th, 2006

How Does Creativity Fit Into the Venture Creation Process?

To stimulate creativity in groups of students, Norris Krueger, an instructor at Boise State University and a researcher on entrepreneurial creativity, says he relies on "Brainstorming 101." "I provide brief scenarios, then ask students to brainstorm and look at what drives the quantity and especially the quality of the ideas," he says. "The discussion eventually broadens from the scenario to the opportunities they see and don't see. So why don't you see nanotech as an opportunity for you personally? Then we can, as a group, drill down."


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