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NanoHorizons(tm), Inc., a leader in delivering real-world nanoscale material solutions, today announced that Turtle Fur® http://www.turtlefur.com will use SmartSilver(tm) anti-odor technology
in new winter gear lines. SmartSilver will initially be used for a variety of
hats, neck gators and some balaklavas, to be released to retailers in 2007.
"We combine high-performance functionality with exciting fashion statements," said Annemarie Furey, CEO of Design and Engineering, Turtle Fur. "There's no point having a snappy hat if it doesn't perform to the highest standards. SmartSilver was the right choice for anti-odor technology because we want our customers, such as extreme skiers, to know they can depend on permanent anti-odor properties just as they depend on top-of-the line warmth and comfort."
"Turtle Fur is one of the most well-known and respected brands of winter clothing, with demanding customers who care as much about function as they do about fashion" said Robert Burlinson, CEO, NanoHorizons. "With SmartSilver, they will now have the comfort and warmth they've come to expect from Turtle Fur with the added bonus of permanent, effective odor protection. A hunter, snowboarder or skier who puts a hat or balaklava on after stopping for lunch or spending the night in the back-country can be sure of a pleasant experience."
The Turtle Fur Group's brands include Turtle Fur®, FU-R®, Turtle Fur Kids®, Nordic Gear Sport®, Fog Free® and Leetra®, all of which offer apparel for cold-weather sports and recreation. Turtle Fur has earned a reputation for combining function and fashion and satisfying the high requirements of extreme athletes and dedicated sportsmen in all manner of outdoor activities, from snowboarding to hunting.
SmartSilver - The Smarter Antimicrobial and Anti-Odor Answer
Permanent, effective and simple to use in manufacturing, SmartSilver delivers the antimicrobial power of silver without the high cost and manufacturing complications inherent in previous silver-based products. SmartSilver automatically disperses evenly and permanently bonds to a variety of fibers ranging from natural cotton to polyester, nylon, and polypropylene. With SmartSilver, permanent high-performance anti-odor functionality can now be added to clothing, sports equipment, films, footwear, medical textiles, and military apparel and equipment.
About NanoHorizons, Inc. NanoHorizons, Inc. addresses real-world problems with applied nanoscale engineering.
NanoHorizons' products and application introductions include SmartSilver(tm) additives, SmartSilver(tm) antimicrobial fibers, and nanoscale-engineered solutions for industries that range from healthcare to solar cell technology. To learn more about NanoHorizons, please visit http://www.nanohorizons.com.
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Nicolas A. Boillot
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