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June 15th, 2006

Small wonder

Pamela H. Derringer: In 2000, a now-famous nanotechnology article sparked fearful visions of self-replicating “grey goo.” Two years later, Michael Crichton fanned those fears with Prey, his best-selling thriller about predator nanoparticles on the rampage.

In 2006, manufacturers who aren’t fully focused on nanotech’s impact on their respective industries face an equally chilling, and far more realistic, threat from ignoring it: evaporation of competitive advantage, then market share and, finally, the bottom line. According to a recent Lux Research report, at least $360 billion in current revenues, industry-wide, is up for grabs, with those first-to-market with nanotech-engineered products or manufacturing processes poised to fatten their revenues at the laggards’ expense.


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