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December 24th, 2004
EU devising a ‘daring’ strategy
There is only one word to describe the strategy which the European textile and clothing industry has devised to beat off competition from India and China — daring. It plans to move away from mass-produced textile products, and to give the customer what he really wants. And the customer is not just men and women but also car manufacturers, the engineering and building industries, health care and defence and security.
The aim of the technology platform is three-fold. One, move away from commodities towards speciality products using high-tech processes, based on nano-, micro- and biotechnologies; new coatings and lamination; digital processes, etc. Two, continue the development of technical textiles.
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