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Home > News > 'Don't be afraid to brand nano,' says Wilson exec

October 11th, 2004

'Don't be afraid to brand nano,' says Wilson exec

Abstract:
Should you brand nanotechnology? Not to hear some business experts tell it. But Wilson Sporting Goods sees no fault in serving it up strong.

"Don't be afraid to brand nano – it is everything," said Brian Dillman, vice president of global marketing for Wilson Racquet Sports. "We feel it from a consumer standpoint. It will be huge."

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