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Home > News > 'Don't be afraid to brand nano,' says Wilson exec

October 11th, 2004

'Don't be afraid to brand nano,' says Wilson exec

Should you brand nanotechnology? Not to hear some business experts tell it. But Wilson Sporting Goods sees no fault in serving it up strong.

"Don't be afraid to brand nano – it is everything," said Brian Dillman, vice president of global marketing for Wilson Racquet Sports. "We feel it from a consumer standpoint. It will be huge."


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