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August 20th, 2004
Sweltering weather ignites sales of made-for-summer cosmetics
Sales of made-for-summer cosmetics such as sunscreen have been red hot lately thanks to the heat wave and, on a much smaller scale, nanotechnology. Shiseido Co., the nation's leading cosmetics maker, saw sales of its Anessa brand anti-suntan products jump 45 percent in July from a year earlier. Anessa sunscreen lotions, the brand's mainstay products, put up their best sales figures since the brand was launched in 1992, officials said.
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