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March 19th, 2004
Hey, is that a nanocapsule on your face?
Ask any woman what she looks for in a facial moisturizer and I’d all but guarantee that “nanocapsules” won't be high on her list. In fact, I’m fairly certain they wouldn’t even make the lists crafted by the women I know. I don’t think this is because women are particularly standoffish or unaccepting of high-tech products or processes designed to improve their appearances (consider the Wonderbra, Botox or laser hair removal).
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