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March 8th, 2004

Bring on the Nanobubble

In the early sixties, investors stumbled on a neat trick: if a company had “tron” or “tronics” in its name, its stock was a hit. The boom ended badly, as booms so often do. But investors have short memories. At the end of the decade, they fell for tech stocks again (the magic word this time around was “Silicon”). Later, it was P.C.s, then biotech, and, more recently, dot-coms. Infatuation and disillusionment: it’s the American way. Now investors have found a new crush: nanotechnology.

The New Yorker

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