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March 5th, 2004

Now you see it ....

The back of a cereal box is an unlikely place to read about the emerging field of nanotechnology. However, the German division of Kellogg’s recently dedicated the entire back panel of their Toppas brand of cereal to this rather esoteric topic. The fact that this prime advertising realestate was being used to attract young people to nanotechnology is not as unusual as it may first appear.


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